About AirMotion <
< Our Team >
Sales & Support
Peter Caruso, Founder & CEO
An accomplished leader in multiple disciplines, Peter Caruso is a well-versed leader with experience in a range of industries and business
challenges, from start-ups to internationally branded companies. Trained as a CPA, he brings over twenty years of experience in senior sales,
marketing, and financial management and is adept at building businesses and brands.
Prior to founding AirMotion Sciences, Caruso was engaged by the claimed inventor of HVLS fans to build their business from inception to its
establishment as an international brand, serving as its President and CEO. As an experienced leader in the HVLS fan industry, his articles
have previously been published in numerous trade magazines.
Caruso’s background includes having served as President of two successful science-based education start-ups. He also has extensive
experience in senior executive roles in retail and wholesale distribution, including internationally branded sporting goods such as Hummel,
the Danish soccer brand, and PUMA, the German athletic shoe company, where he served as President, and EVP and CFO, respectively, of their
US operations. Early in his career, Caruso was a CPA at Coopers & Lybrand, with a diverse client base, and also has experience teaching high
school math and science.
Caruso received his undergraduate degree from Bucknell University and his MBA from Northeastern University Graduate School of Business.
In addition to running AirMotion Sciences, he also serves in limited advisory and mentoring roles, primarily for innovative startups. In his
spare time, besides being a dad, he actively volunteers in his community and messes about in boats.
At AirMotion, Caruso’s primary role is to ensure the company stays true to its mission, make sure all i’s are dotted and t’s are crossed, and
brings the best product, service, and solutions to AirMotion’s customers. To do so requires that he assemble the best engineering,
manufacturing, sales, and administrative teams possible.
Pamela (Caruso) Arias, VP of Sales and Marketing
Since earning her Bachelor of Science degree from Bucknell University, Pam has played a role in AirMotion Sciences' sales and marketing
efforts. Her various outside experiences include accounting, marketing, and sales, and have always brought her back to the family business.
Now leading sales and marketing efforts, Pam is focused on championing customer relations, both through direct communications and
dealer support; as well as on building brand awareness within the HVLS, HVAC and energy industries. Located in the South, Pam remains
devoted her family and the business, and loves representing AirMotion Sciences across the country. In her spare time, Pam enjoys
spending time by the ocean, playing with her dogs, and being with her family.
Peter D. Caruso Jr., Jr. Sales Consultant
A graduate from Stonehill College, earning his Bachelor of Science degree in Business Management, Peter was eager to join the family
business and put his education to use. Taking on sales in the Northeast, Peter brings vigor and enthusiasm to the team, as well as a keen
awareness for the role of AirMotion Sciences in various applications. Having spent summers and school vacations at trade shows and in the
manufacturing facilities, Peter is well versed in all the company's operations. When not working with the family, Peter enjoys boating,
playing lacrosse and exploring the city of Boston.
ENGINEERING AND PRODUCT DEVELOPMENT TEAM
AirMotion Sciences is fortunate to have engaged the following product development and engineering team members, all of whom are
proficient with the latest product design and development and manufacturing techniques, including the use of design software such as
SolidWorks 3D (they know their stuff, though lunch-time conversations about Einstein’s theory of relativity often got a bit heavy).
David Fischer (Electrical, Mechanical, Science Guy)
David acts as our VP of Engineering and brings us fully into the 21st century with electronics genius, and a design and development flair for
product performance and manufacturing reliability. He has helped take us from early stage development to full production of our Big Smart
Fan. If there is a smarter way to do things he pushes us toward it. We can especially thank him and his team for our MultiMode Smart
Control to take full advantage of our big fan’s capabilities. Sophisticated, but simple.
Most recently David has led the development of our Big Simple Fan, from power unit configuration to hub and safety engineering to efficient
blade shape to structural build to design and functionality of electronic controls and components.
With over 30 years of experience, he learned his craft at MIT, earning dual degrees in Electrical and Mechanical Engineering. He spent a
number of years at Arthur D. Little during the days when companies, large and small, went to them to solve technical product design and
functionality challenges. If the ADL engineers like David couldn’t figure it out, no one could. With a number of other professional successes
under his belt since then, specializing in electro-mechanical configurations, his impact on many product successes is extensive. With
David, the line is blurred between work and play - and AirMotion benefits. He is always thinking of a better way !
The Engineering Team who helped us in the beginning
Joe Madsen (The man behind the Big Smart Fan)
Joe applied his over 35 years of experience in engineering, design, and development with expertise in manufacturing, and clever design of
mechanical and electrical devices, with a special forte in electronic controls, to lead development of AirMotion’s Patented Big Smart Fans.
Educated in physics and engineering at Iowa State University, including having held management, engineering, and consulting positions at
companies that range from engineering and design consulting firms to large multi-nationals such as Raytheon and Rockwell International.
In his spare time, when he isn’t designing or building something, this former Iowa farm-boy has enjoyed being a private pilot and a sailor.
Jack Krom (Our Composites guru)
Jack applied his over 30 years of experience in mechanical and electrical engineering design, development, and manufacturing. His expertise
is varied, and includes special capability in the manufacture of composite materials. His primary responsibility at AirMotion Sciences was to
build our Rotatair™ composite blades and serve as a sounding board for all engineering and manufacturing challenges.
As a mechanical engineer his noteworthy past projects include designing and supervising the building of the retractable roof of the Houston
Astrodome as well as managing a team at MIT engaged to design and build composite structures used in military satellites. Jack has enjoyed
spending his spare time sailing and keeping current with quantum mechanics. Yea, he’s a rocket scientist.
Neil Tischler, Tischler Resources, Acton, MA
Neil has over 30 years of experience in electronic packaging, mechanical engineering, and project management. His product design and
development projects range from Trotter treadmills to Abiomed temporary heart machines used in helicopter transport. Prior to founding
his independent design consulting business, Neil held engineering analysis and design positions at companies including Teledyne and
Knolls Atomic Power Laboratory. He has a BS in Mechanical Engineering from Union College, a Masters in Engineering from Penn State,
and is a member of the American Society of Mechanical Engineers.
At AirMotion Sciences, Neil was instrumental in helping to assemble the engineering team, as well as provide the necessary insights into
the best design and production practices. In his spare time Neil is an accomplished nature photographer.
Scott Lefton, Design Innovation, Melrose, MA
Scott has over 20 years’ experience as a Mechanical Engineer in design and development and is a registered patent agent (#53,200). He
provides AirMotion patent expertise and research as it applies to product design, development, and patent protection and was key to
guiding us through the process of obtaining our Big Smart Fan Patent (US Patent 8066480). Prior to founding Design Innovation where he
advises numerous MIT entrepreneurs, Scott held engineering and design positions at companies including Fishman Transducers and
Analog Devices. He has a BS in Electrical Engineering from Polytechnic Institute of New York, and a Master of Science in Engineering Sciences
from Dartmouth College. In his spare time he is active creating innovative art and sculptures, combining science with art.